Designing the A.I. Revolution (Part 3)
AI Powering Creativity in Marketing and Enterprise
Continuing our series on Designing the A.I. Revolution, this week we delve into the intersection of creative tech in marketing and advertising, along with AI creativity at the enterprise level—a space I navigate daily. AI is transforming these fields, and understanding its impact on digital professionals is crucial.
As my friend Matthieu Lorrein from Google DeepMind says, "Digital is the era of experimentation, and creativity is liquid."
I've also renamed the newsletter from Code and Culture to AI and Culture to reflect AI’s evolution across all industries. When I started, learning to code was seen as essential for the 21st century. Now, AI is driving disruption.
For over 16 years, I have built websites, apps, digital activations, and e-commerce platforms for clients like Vogue and Citibank. Throughout my career, I have been fortunate to recognize massive shifts in technology. I knew the fourth industrial revolution was imminent because IoT and 5G were frequent topics among major consultancy firms and research teams. My curiosity has always driven me to keep learning, so recognizing this shift, I returned to school. In 2020, I attended NYU Tandon School of Engineering to study UX & Emerging Interaction Design and Visual Communications, focusing on future user interaction experiences. One of my first projects in the realm of futuristic e-commerce experiences was building my first virtual experience in collaboration with Maison Black and the Emperia team, thinking about how XR and AI can reimagine the e-commerce experience.
We created a beautiful immersive experience for users. After launching this project, the world dove into the Metaverse and NFTs, which excited me about creating experiences and marketing activations for superfans.
Maison Black Personalize E-Commerce experience
From there, Universal Music Group and Curio approached me to develop a creative strategy and lead production tests for their intellectual properties (IPs). We focused on how emerging technologies like Web3, AI, XR, VR, and other cutting-edge tech could enhance music IPs. Our goal was to create unique experiences for superfans by merging digital and physical worlds, using Web3 as a digital passport to unlock various utilities. I believe Web3 holds great potential in an AI-driven world, playing a major role in content creation and ownership. By leveraging blockchain, we can authenticate originality and distinguish it from fakes (Deepfake AI Content). There’s a Web3 company thats helping solving this issue, check out StoryProtocols is Open IP-Collaboration Platform, Raises $54 Million+ From Investors Including a16z and Endeavor.
Emerging Experience with Creative Tech
Since then, I have diversified my business practices to incorporate AI as an integral part of our ideation process. We craft ideas and collaborate with clients using custom AI agents to write creative briefs. Additionally, we employ another AI agent to develop project plans based on specific criteria for each project type, utilizing existing data and project information.
Tools: Midjourney, ComfyUI, Meta AI, Stable Diffusion 3
Project Management tools: Forecast.app, Fireflies.ai, ChatGTP API
AI-Enhanced Creative Workflow
AI is becoming integral to ideation and document preparation. Above is a moodboard featuring some of the concepts we developed for a client using Midjourney, which helped us quickly define the look and feel of the campaign. Below is a video of Luna using Midjourney images to pitch a concept for Under Armour, showcasing the innovative ideas and concepts.
Under Armour Creative Concept Generated by Midjourney Prompt
Under Armour Creative Concept Generated video by Luna Dream Machine
Video AI: Runway ML Alpha Gen3 renders offer more vivid reference shots for clients than traditional sketch storyboards. Creatives are using these AI-generated visuals to develop full commercial concepts. I'll be sharing some impressive AI-generated movies and commercials produced by talented creators in next stack article.
New set of Creative Assets
There's a new wave of social media creativity gaining significant attention known as FOOH (Faus Out Of Home) or Mixed Reality advertising. This trend is shaping the future of social media advertising by combining AI ideation, AR, special visual effects, After Effects, and 3D to create unique content pieces. FOOH ads are highly effective, versatile, and can integrate landmarks to enhance their marketing appeal significantly.
Moving into the next phase, I'm focused on bringing storytelling to these creative assets to move beyond hype and resonate more deeply with people.
Lenovo Mixed Reality Campaign
BMW x3 Mixed Reality Campaign
VFX Mixed Reality Example
AI Creativity at the Enterprise Level: Transforming Design and Business Workflows
This part of the article explores AI creativity at the enterprise level, focusing on how major corporations utilize AI to enhance their internal design and business workflows. Over the past two years, two standout companies driving these innovations for enterprises have been Scale.com and Silo.ai.
Scale.com is dedicated to accelerating AI application development, pioneering advancements that reshape how businesses integrate AI into their operations. Their commitment to innovation has positioned them as a leader in the AI development space, influencing industries ranging from healthcare to finance.
Silo.ai, Europe’s largest private AI lab, has made significant strides in partnering with industry leaders to innovate across sectors such as smart devices, autonomous vehicles, industry 4.0, and smart cities. Their collaborative efforts focus on leveraging AI to solve complex challenges and drive technological advancements.
Case Study: Silo AI and RightWare
An exemplary case study of AI implementation in the automotive industry involves Silo AI's collaboration with RightWare, an innovative automotive HMI software and services company. The use of AI in this context, particularly generative AI, plays a pivotal role in enhancing the development of Human-Machine Interfaces (HMI).
Through the Kanzi One AI feature, designers can efficiently specify the number of gauges and select preferred bezels or frames. The AI-generated designs adhere closely to the parameters set by the original guiding image or pseudo-image, rapidly producing various contemporary cluster designs within seconds.
This efficiency represents a significant departure from traditional methods, where manual efforts by designers typically span weeks to achieve similar visual content. AI-driven design generation accelerates creative workflows dramatically, revolutionizing how designers conceptualize and produce visual content.
In conclusion, AI's integration into enterprise-level design and business workflows marks a transformative shift in industries worldwide. Companies like Scale.com and Silo.ai are at the forefront of this revolution, pushing boundaries and driving innovation that redefines possibilities across sectors.
Bringing designs to life: the tool in action
Rightware leads the market as a provider of automotive graphics software tools and services, with their Kanzi One toolchain trusted by over fifty automotive brands worldwide. Kanzi One stands out as the industry's first all-in-one toolchain designed for creating advanced UIs in modern, intelligent cockpits.
In a notable example of AI integration, AMD's acquisition of Silo AI illustrates how companies are leveraging AI to streamline design processes and increase efficiency. By implementing AI workflows, designers can generate numerous design options based on existing systems and inspiration. This reduces the reliance on hiring additional designers or resources, as senior / director designers can oversee production effectively.
This shift highlights how AI is reshaping job roles and encouraging companies to prioritize speed, quality, and minimal human resources to enhance client services and audience engagement, reflecting the evolving landscape of business and technology.
Feel free to share your thoughts and anything you find interesting. Let’s build the future we want. Remember, it’s not just about the technology; it’s about what we do with it. Focus on humanity and nature —less ego, more impact.
Also great video I watched this week: